Adidas NMD Future House

Six days and nights of inspiration over two floors in celebration of the Adidas NMD.

Surveilance Culture

Six days and nights of inspiration over two floors in celebration of the Adidas NMD. As part of Hellicar&Lewis, Adidas challenged us to create a series of interactive installations throughout Future House, a multi-floored space containing music, interaction, and Adidas products – all inspired by the NMD.

Noting the UK’s intense surveillance culture and with a nod to the ever-present selfie generation, we created films and a real-time VJ system that allowed performers to activate visuals with their performances. Our installation consisted of a nine-screen surveillance installation that toyed with viewers’ perception of time. Finally, we built a giant large-scale live video kaleidoscope to encourage new movement and sharing on social networks.

Collaborators:
Interactive Direction: Joel Lewis
Production: Michelle Stanhope
Documentation: Dan Joyce
AV Supplier: Lux Technical
AV System Engineer: Tobin Taylor
Set Design and Build: kit&caboodle

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